4 Ways to Use Google Analytics to Find Content Ideas

By cuongbv.com Updated: 28 Sep, 2018

Content is an important element in all marketing campaigns that bring products to the customer's doorstep, giving customers an overview and more detail about your product. It is very important to invest in content elements in your projects.

Most people see content marketing as an extremely important step, which is quite true because the content is the link factor. Connect customers and help them better understand the product and strengthen the content so it should be important and need to attract readers and keep up with market trends.

To capture the content trends you need. A strategy and current market trend to know what your customers need from your product. You need an example Analytics to collect the data to get the most accurate information and deliver the most engaging content strategy.

So below is how to use data collected from Google analytics to build Create Content

Create Variant Content

To do this, you need to view your existing content, collect material for your topics, existing information, and Top posts through the Google Analytics tool, you can explore which subsections are side by side rather than just the main content.

Besides you can see the topic and the whole What works best for my site in terms of page views.

The first is the All pages section. You will see this in Behavior> Site Content> All Pages .

In this section, you will also see the primary and secondary dimension data that you can Filter to get a more detailed view of your content.

For example, you can sort pageviews by source, average time spent on page, page value, 19659002] You can also set the primary dimension for the Page Title to view the target

 4 ways to use Google Analytics to find content ideas

Here you can recognize some

  • Do you get more traffic from non-clickbait titles?

  • Are articles based on lists or best practices?

  • As you discover the answers to these questions, you can optimize the title for any new post to get results. Desire.

    Suppose you're looking to increase conversions, Analytics will show you that titles that contain "content" bring you the most conversions. Obviously, you'll want your next article to be "optimized content."

    Another filter will help you see that comparison.

    In Google Analytics, switch to . ] Comparison View and select Average Time on Page you can immediately see which sections users spend more time and therefore give them the most value. When analyzing data, do not forget to include exceptions.

    For example, if a post contains a video, they may spend more time on that page.

    Now You know what titles are most relevant to you and which topics appeal to your visitors, so it's easy to come up with a good content idea.

    In this example, one post antenna blog about B2B marketing idea works really well. Owners of the site can then dig a little deeper into the topic as they know that the topic attracts visitors. An interesting variant on that topic might be a case study on B2B marketing.

    The trick is finding your best content using the data you have at hand and creating variables. About the topic. Or use titles, good content types for you, and recreate them with a new theme or a combination of both.

    Find low content related content

    Content and SEO are always The elements go together like tea and cookies. Basically, content is very important for ranking well in the SERPs due to Google's ever-changing search algorithm.

    Google needs to see quality content. High quality to answer better search queries. That is the reason why content on the page is considered the number one and most effective SEO strategy.

    You can come up with some content ideas easily by gathering some relevant content. lower level. If you have a search bar on your site, you can find keywords that people are looking for when they visit your site.

    In Google Analytics, go to Behavior. > Site Search> Search Terms to find these keywords.

    This report not only helps you improve your site navigation, but it also helps. You find the gaps in your content.

    In other words, search terms are relevant to your site that people are searching for but you do not have a page yet.

    Search for keywords for your blog posts, you should be more interested in reaching your site visitors than watching Google Keyword Planner. [196590] 02] The Keyword search reports give you a better idea of ​​what your visitors are really looking for.

    When you have search terms associated You should create posts that will help you master the topic or improve the current content to include those phrases.

    Upgrading existing content

    You can not pocket every guest Access to your site, existing content is out of date and no longer appealing to readers, which proves that your content is no longer relevant and needs to be refreshed.

    Marketer Christopher S. Penn Notice that by refreshing your existing content, he can increase search traffic to his site by over 40%

    . You will need to find out where the visitors are leaking out of your site.

    In Analytics, go to Behavior> Site Content> All Pages. and select Source / Medium in the Secondary dimension box.

    Sort results by Unique Pageviews or Unique Visits to see how many new visitors your blog posts have. Then compare this metric with Bounce Rate .

    This will let you know. Do those new visitors actually read your content?

    Highly unique posts, as well as high bounce rates, need to be updated.

    ] A pretty report c will help you determine whether visitors are interacting with your post is Behavior Flow Report .

    This report will tell you How visitors interact with your site after they've read your content. And so, if content is encouraging visitors to convert.

    Here's where your content ideas lie.

    Renew, refresh, recycle and post that. Check them out on your homepage.

    You may have noticed that many top blogs are now doing this.

    The status of many industries, like marketing in the example, is constantly changing. , so it makes sense to update the content with new information for the new year.

    Also, you can add new images or create videos or graphics to accompany the content. Add new internal and external related links

    Recycle of popular blog posts. It is a good idea to get in that trend and turn your old posts into new ones, to be polished.

    Looking Into Your Keyword Purpose

    Your Content Needs to Serve Objects

    In other words, if the keywords in your content match your visitors' intentions, they are more likely to find your useful posts.

    There are four kinds of intentions from Key you should know:

    • Navigation : Users looking for a specific site (example: "Amazon")

    • Information : User search Answers to questions (eg "How tall is the Eiffel Tower")

    • Investigation : A user searches for information that can lead to a transaction (e.g. best digit )

    • Transaction : User ready to buy (for example, "hiking shoes")

    To discover the intent of users to visit your site would like to view your Search Query report. Find this information through Conversion> Webmaster Tools> Query .

    Your search query report should contain the appropriate keyword type for your business. For example, if you own an ecommerce store, you'll want the majority of the keywords being investigated or transacted.

    But if you find that most queries drive visitors to your site You are informative, which is not helpful to you. They can find answers to their questions in your blog then just leave.

    Instead, if you want to track the keywords you are investigating, you can create content where between information and transactions.

    Keywords include "compare", "review", "compare", and so on. in line with the framework. And the corresponding content that serves the user is almost ready to buy.

    So, in order to optimize your content for keyword purposes, you should come up with content ideas that focus on

    Take the strategy for the content you create.

    If you provide better user service material, you have a better chance of ranking better over time. In addition, you will receive eligible traffic.

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