How does the Search Engine Work?

By Updated: 28 Sep, 2018
Search engines continually work to answer users

How does the search engine work?

In the previous article, I introduced you to the basics to know in SEO and note when implementing SEO on your website. That knowledge is an overview so you can understand what SEO is and what SEO can do for you.

In this article, I will go deep into the first issue, which is the way the search engine, so you can be clear about the way Google works. It can optimize your website in ways that Google understands to help your website be trusted.

First, the search engine has two main functions: data collection and indexing. So when a user searches for something, Google will display the indexes established, based on the keywords and the most relevant content.

How does the search engine work?
How does search engine work?

Data collection and indexing

The internet has billions of websites and Google's job is to crawl those websites and index it.

Indexing is a data that Google stores when it finds new pages or subpages. In particular, the index describes the content of the website based on the keyword, the relevant details and the location of the website, is the URL. Google indexes by finding the information on the website and adding it to the index list of your website.

Data collection is the process of finding newly created websites or pages with significant content updates. Google searches by following the links on the page, reading the sitemap you provided and in many other ways. These data collection processes are carried out by automated software, often called by name Googlebot, Google Spider or Google crawler.

Based on the links, the bot will decrypt the site's data and then store it in a huge database to return results when a user searches. To make billions of billions of Web pages fast in such a short time, companies such as Google, Bing, Yahoo ... have built data centers around the world. . When you use Google services, you are connecting to one of the largest data centers on the planet, and of course it works 24/7.

These huge data centers contain thousands of computers and continuously process information to send back to users, while Google has approximately 3.5 billion searches each day. For users to search, results must be returned in less than a second to give users satisfaction.

Google's data center imagery.


Answering tool

In fact, search engines are autoresponder machines. These tools will scan and find related websites with the content the user is looking for and display them according to two criteria: relevance and popularity.

Relation are the content of many pages with similar words, content, and content that match the user's search.

Popularity It is usually determined by the amount of user access and the brand value of the website.

The job of finding relevant content and popularity of the website based on certain algorithms and then sorted in order of priority.

How to make your website successful?

Google always recommends the following ways to be trusted and ranked high for your keywords:

  • Create website targeted to users rather than search engines. Make the experience, content valuable for users to gain credibility from them.

  • Website should have a hierarchical hierarchy and the links should be clear, ie there are root and branching out for easy interaction and access. Pages can be accessed from at least one link to another page.

  • Website content should be useful, informative and clearly describe your topic. Pay attention to the title and attribute tags so that the description matches the content of the website.

  • Use keywords when creating a URL so that users are more likely to recognize the content that the URL is coming from, the clean URL, the right place. Redirects to pages that are no longer active and handle duplicate content.

  • Do not place lots of important content or content that you want indexed in Flash or image, such as company name or address, because the search engine can not understand, be careful not to hide the link from the submission. collect information.

Please review your website before it is found on Google
Please review your website before it is found on Google

If your website does not appear on Google under "site:" search syntax, you may have encountered the following:

  • Your website receives hits from bad, untrusted websites.

  • The website has just been published so Google has not had time to crawl and index.

  • Design and command of the website makes Google difficult to recognize.

  • Google receives an error message when collecting your data.

  • Your website is blocking Google from crawling.

The above are the basic things about How the search engine works. Once you understand it, you can begin the basic steps to SEO for your website. Follow the following articles to learn SEO in the most detailed way.

Review: The Basics About SEO?

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