10:47 Overview of Google Optimize, Free Testing Tools

Overview of Google Optimize, Free Testing Tools

By Anonymous Updated: 05 Oct, 2018

Google Optimize is one of the best tools for business owners and web developers who want to test A / B and personalize their website. It debuted in the Beta in 2016 and created many innovations in technical building in the website. Now that the system has run out of Beta, anyone can use it to run the test and try to get the best possible result for the website maybe from their efforts. So how can you get started with Google Optimize?


What is Google Optimize and what does it allow you to do?


Google Optimize is one of the best free tools you ever use to improve your website and increase conversion rates. Even the smallest design changes can often have a significant impact on performance. For this reason, we encourage all site owners to review the experiment regularly. The Optimizer from Google can help you:



  • Improve your user experience or conversion rate on your site

  • Helps you run A / B tests and check redirects on landing pages.

  • Run multivariate testing for more managed websites.


So, what do you need to use Google Optimize?


You will need some basic things at your disposal before you can get started with Google Optimize. First, you will have to open a Gmail account (if you do not already have one). You will then have to link your Google account to your Google Analytics property. Once you've accomplished the two simple tasks, the next step involves installing the Analytics script on your site.


Next, it's time to visit optimize.google.com to create your first container! If you manage to do all that without problems; You just need to install the Optimizer for Google Chrome and you're ready to go!


Google Optimize


What steps do you need to follow?


While technical deployment procedures may change, simple and step-by-step instructions are enough to get you started. Just work your way through each step. With a little luck, you can start running different personalization on your site in just a few minutes.



  1. Log in to your account and create your container.

  2. Link your Analytics account to Google Optimize.

  3. See your plugin to copy and paste information.

  4. Click "create experiment" and enter the relevant information.

  5. View test page.

  6. Think seriously about your goals and set them accordingly.

  7. Choose one of the default goals from Optimize or create a custom goal.

  8. Create a new variation or variations that will display during the A / B test.

  9. Adjust the percentage of users who will participate in the experiment. Sometimes you will only want to use a small portion of your website visitors.

  10. Click the simple and friendly editor to make site design changes.

  11. Tap "save" and check your changes to make sure you're happy with the experiment before you start.

  12. Go back to Optimize to preview the experiment.

  13. Consider sharing the link to an experiment with your client or partner. Google Optimize gives you a secure URL.


So, what do you do with the results?


You can use the results from your experiment to better inform you about your design and development solutions. In some cases, you just have to change a bit of color and style to make a positive impact. If you notice that more people click on a link, purchase a product, or interact with a version of your site that contains changes; You can develop and publish new website designs confidently. If you discover that changes will reduce performance; It is safe to say that you can forget about them and try something different.


This is an introductory article about Google Optimize, to learn more about this Google tool you can visit https://developers.google.com/optimization/.


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