10:47 What Do You Know About Google Data Studio?

What Do You Know About Google Data Studio?

By Anonymous Updated: 05 Oct, 2018

Google recently launched Google Data Studio - a Google service that allows the creation of tracking statistics from your data.

This appearance as a powerful drug solves the problem of generating reports online marketing people in general and of the seoer in particular. Here you can create reports with extremely eye-catching charts. Not a pro, and more than that you can get data from many different sources.

With Google Data Studio, you do not have to worry about data updates, as they will be updated in real time with the best accuracy and bring you the most objective view. So how to use it and what the practical benefits are, the following article will help you understand more about this.

Google Data Studio tutorial

Data Studio is a free product used to analyze Google Analytics websites, AdWords, Search Console, BigQuery ...
However, a small note that this is Google's "playground", you must agree to the terms and rules set by Google.
All you need is a Google account that connects to the tools you need to analyze and sign up for http://datastudio.google.com.

First comes the Data Studio interface.

Data Studio is a part of Google Drive such as Docs, Sheets, or Slides.
Next you need to create the first report:
We start the new report or click the "+" button in the bottom left corner of the screen

After entering the main interface, you need to connect to a sample data source, which is what you want to track

In particular, here we can connect data from running adword ads, analytics, search console by clicking "ADD TO REPORT"

Wrong when creating interface you will proceed to get used to it.

Get familiar with the reporting interface

At this point you will receive a new report but the data is empty. On the other hand, you are completely assured that Data Studio will support the undoing of the same data as when using word to bring the most convenience to users.

Now create your first report graph

This is a simple graph that shows sessions on Google's site by month and compares the data of each month with the same period of the previous year, followed by similar milestones ...

Timeline chart:

The properties of this chart are: X axis is time, Y axis is achieved parameters
In this example I take the data from Analytics, this will be the session length of the website and you can continue to see the website statistics to analyze the results have been statistics, commented the change.

Customizable dimensions and metrics

Dimensions and metrics of data studio are similar to analytics, as when you use Google Analytics as a data source, those dimensions and metrics are also available in Data Studio.

Pageviews and Sessions are two metrics. Page and Destination Page and Default Channel Grouping are dimensions.
The chart I just created shows the session by date. By clicking on the graph, you can change the date, month, ... parameters of this chart in the right sidebar as shown below.

I will keep the same session but change the time dimension to Month of the year. Be careful here because Month of Year and Year of Month are two different directions. To create my example chart, I want the month of the year. The result will look like this:

Set report scope by day:

The reason for charting only one or two data points is now that by default, Data Studio will display the last 30 days of data. Most time histograms are a monthly graph showing only partial data for the previous month and this month.
Now I have a proper report to show the performance of my site

And we have comparative results

Use bar chart

The most obvious difference between my chart and the target is that the target chart uses bars instead of lines as shown above. Since I want to be able to compare specific months to performance last year, the bars that are grouped more naturally have a more understandable look.

Click on the line on the right. At the top, you'll see the easy-to-see option to use Bar instead of Line to represent your data
We have received the results as expected

Label your chart

Data Studio provides the necessary drawing tools such as text boxes, images, rectangles and circles ... to support you very well.

Select one or more of these and drag away, choosing the styles, styles, colors that are right for you.

Add filter control

This symbol represents a filtering mechanism. The filter will start to grow larger and smaller

This is the product of the filter, right in the photo

Like any other component, you can configure the dimensions and metrics that users filter. Note that the filter is filtered by dimension, not metric.
Now when you switch to the view, you can click on the filter control and select the Channel Grouping you want to focus on

We now have the same graph, but only show traffic according to the site's natural stats

Connect your data

First, you need GA admin privileges, without the connection you will not be able to get this feature, convert your data to the GA account you are using.
Select the time component and click "Data Source" in the sidebar.

This will allow you to select any data source you have available. You can also create new data sources from within the report creation interface

To connect to Google Analytics, you will need to select the Account, Attribution, and View to use. On this new screen, select Google Analytics.
Since I chose a Google Analytics data source. If you want to use another data source, you can choose another connection

When you're happy with the list of dimensions and metrics that Data Studio is showing you, click "Add to Report".

The benefits of Google Data Studio

Fully customizable

Google Data Studio makes it easy to create customized, easy-to-read, and branded reports. When you sign up for Google Data Studio, it launches you with a blank space where you can create your report. You are not limited to pre-programmed templates, but instead you have the ability to drag and drop information and add charts and gadgets to create fully customizable reports that best fit your goals. Your only report.

When you create your report, you can choose from a number of color formatting options, fonts, and page formats to make design choices that constantly replicate your company or customer's branding, You can even upload a logo. Building a visual presentation of your company or your customers is a great way to personalize your report to showcase your professionalism and interest. Google Data Studio makes it easy to implement it.

You can also choose from a number of built-in charts to help showcase your data in ways that were not previously possible through other data reporting programs like Google Analytics. You can customize the time frame for each chart by selecting Custom Timeframe or a Rolling Timeframe.

- Custom TimeFrame : You can select a fixed time period to display data for a specific date range. This is a great feature to provide monthly reports or show changes by month.
- Rolling TimeFrame : allows you to measure data through a time window relative to when you view the data; For example, the top pageview histogram report in the last 28 days.
These integrated graphs can be useful for visualizing data in any way you think best. Here are some use cases.

  • Use the pie chart to show the Demographics percentage.

  • Use line graphs to show Sales of the month.

  • Use the bar chart to show Website traffic from last year compared to this year.

  • Use the geographic map to display the country session.

All of these graph options (along with district, dispersion, and histogram charts) are available in Google Data Studio with just a few clicks.
For those who focus more on data than to create something neat and organized, Google Data Studio also provides built-in templates for drag-and-drop instances.
Expand display data

With Google Analytics, your data collection is limited. Each dashboard only allows you to add up to 12 widgets for reporting and 10 rows of data per table. With Google Data Studio, you are no longer bound to certain widgets. You can add unlimited charts and tables, with unlimited data rows, to your entire customer or group.

Also, and arguably one of the most groundbreaking features, Google Data Studio gives you the ability to get data from multiple sources into one report. All you have to do is link your individual charts to the data collection sources and they will be displayed side-by-side on the same dashboard. Another compelling feature of Google Data Studio is that all updates to the source of the histogram are updated in real time in order to ensure the accuracy of the report. All this happens automatically, so you can almost turn off your hands after you have protected the original link.
In Google Data Studio, you can seamlessly source data from a number of different data acquisition programs, including:

  • Ads by Google

  • Google Analytics

  • YouTube

  • Attribution 360

  • Soundcloud

  • Google Sheets

Google Data Studio also provides you with additional data sourcing options by providing "connectors." When you use connectors, you can get more data from any of the following platforms:

  • AdRoll

  • Bing

  • CallRail

  • Facebook

  • MailChimp

  • LinkedIn

  • Instagram

  • Sales force

  • Pinterest

  • Twitter


Google Data Studio is designed for optimal collaboration. Similar to Google Docs, you can easily share your report with others by simply submitting links for them. You can also control how each user can interact with the document by specifying the viewing and editing parameters. This gives you the ability to easily share and collaborate with customers and teammates without having to share password information that will give them full access to your Google Analytics account. This way, they'll only see the information you choose to share with them on Google Data Studio.

Google Data Studio is truly a groundbreaking tool for digital marketers. There is nothing else that parallel to this tool on the market today. Google is leading the industry by providing completely customizable, visual reports that can be tailored to fit your needs. This program is streamlined to update in real time, easy to use and easy for your customers, groups and colleagues to understand. Stop using excel spreadsheets and manual charts and start creating professional reports using Google Data Studio.

Value of google data studio

Google Data Studio is a highly customizable, fully customizable and easy-to-use data reporting dashboard. Data Studio offers the ability to get information from Google Analytics, AdWords, YouTube, Search Console, and countless other data sources. Similar to other applications in Google Drive, Data Studio associates data from sources such as seamless. Although there are countless reasons we love Data Studio, here are the top five reasons why many reviewers should respect:

Multiple data sources

At first glance, we think Data Studio is a good choice for the standard Google Analytics dashboard. Although it can take data from Google Analytics, the ability to customize and organize data takes data to an entirely different level. Plus, Data Studio lets you pull multiple sources into one place (not just Google Analytics). Some data sources that you can include in Google Data Studio include:

  • Google AdWords

  • Google Analytics

  • Search Console

  • YouTube Analytics

  • SQL

Data Studio also has many third party "Connectors" available to connect and pull data from. Some connections are:

  • Amazon Seller

  • Stripe

  • AdStage

  • Facebook Ads and Insights

  • DoubleClick

  • eBay

  • Twitter

In general, there is a great value in being able to view multiple sources in one place.

Data Studio is customizable

Now that you've got all your data, it's time to customize your data. Yes, Data Studio gives you the ability to drag multiple data sources into a custom dashboard and organize them in a visually compelling way. Some features of the dashboard:

  • Ability to retrieve multiple sources and reports on your website's ROI metrics.

  • Classify them by changing colors

  • Easily drag and drop elements in the panel

  • Add and edit text

  • Customize display data as bar charts, pie charts, and more

  • Customize to easily save, email and / or print PDFs

Share & Collaborate

Collaboration in Google Data Studio is a complete time saver. Grant access to your team, set permissions, and whenever they can view and contribute on any dashboard. Even if you have old school group members, you can easily save and share dashboards as

  • PDF by email or print.

  • Grant access and set permissions

  • Edit and save in real time

  • Make a copy of your own

  • Share the dashboard by email or in print

Real-time & Filter

Whenever you register on the dashboard, it will be updated. With real-time analysis, someone in your team can make rankings right from the start to set up the dashboard and just make some edits here to keep reporting on what's going on. you need. In addition, you can set up filtering and filtering by User Type, Date, and other dimensions to see the exact dataset that you need to report.

No cost

Right ! Google Data Studio is free. Google is doing a great job building tool to make all of our work more efficient and we should make the most of the tools that are relevant to our work.
Hope you enjoyed learning about Google Data Studio. If you would like more information on how to build a dashboard for your business, please contact us through our Contact Us page!

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